Our story began in 2015 when Fiona decided to follow her passion and creativity, saying farewell to her job as a buyer for a high-street chain in London. To fund her dream, Fiona sold her car and designed her first range of unique jewellery to showcase at local craft markets.

With a growing reputation, the business started properly with 3 people on her living room floor. Over the years the team has grown and we now have a global website, are a major partner to NotOnTheHightStreet, Amazon and Etsy. We are still proudly independent and remain focussed on the core values that inspired Fiona to set up the business over 9 years ago. 

The TALDA core values are positivity, creativity and care, and we work to ensure these are reflected in everything we do. We are dedicated to designing and sourcing unique and beautiful jewellery, gifts and accessories, all at affordable prices. We pride ourselves on selling exceptionally high-quality pieces that inspire you and bring a little joy. Our personalised range enables us to make a product that is truly unique to you or the recipient.

Our other passion is you, making sure your experience with us as a customer is completely seamless. We work hard to ensure that our customer service is second to none and are proud that we have received Feefo 5 star 'Gold Trusted Merchant' status for 6 years in a row and 'Platinum Trusted Merchant' 2 years in a row.

Fiona's passion and creativity has always been focussed on her customers. From the beginning, Fiona tailored her own designs to her customers needs which was the beginning of the personalised service that we are still very proud of today.